A logo is a companies unique identity. It gives the potential customer a first impression of what your business would be like in terms of service and quality. Yes it is kind of a vanity metric but you need to bale to check the box in order to be competitive.…
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Emails – The Balance between Great Design and Effective Content
There are many situations today where designers and writers must come together and this is often the case in email marketing. When a campaign is created there are many different routes to take. One company may focus solely on design and grabbing the reader’s attention, but when they have that…
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Adjusting your PPC Campaign or Upping your Budget?
There are many different platforms out there that allow businesses to advertise their products, such as on search engines, but if you’re going through a bit of a dry spell where PPC visitors are not very often becoming customers, then you may want to adjust your campaign slightly or up…
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The Good old Fashioned Marketing Methods
Many marketing consultants will say that the ‘good old fashioned techniques’ are the best in terms of driving sales, and there is some validity in that. Old fashioned marketing tends to refer to direct customer communication. It used to only refer to letters and door knocking, yet today it can…
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Email Campaigns – What’s the point?
Many people see email marketing as an old and perhaps outdated method, but the fact is they’re wrong. It may not be as new as social media marketing, but the demand is still there and it’s bigger than it ever was before. People use email marketing for the same reasons…
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Understanding Online Marketing
Businesses have realised the importance of internet marketing and are now taking it up with a storm. However, this process requires proper planning and implementation in order to achieve favourable results. Features of internet marketing It is best to know the essentials of something before getting in to it and…
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What is Content Marketing?
There’s no doubt about the need for fresh, engaging and relevant content today, and it not just to benefit the performance of a website, it can be sued to attract customers, build relationships and improve sales. In short, content marketing is a marketing technique which involves creating and distributing relevant…
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What can you Expect with a Pay Per Click Campaign?
A pay per click campaign is not always about fast results, quick sales, and ultimately a 100% guaranteed return on investment; it has to be thought through. If you’re new to pay per click, then you should always try and test your campaign. It is important to take a good…