Email newsletters were very popular about a decade ago when more and more people started to get emails on their mobile devices and therefore checked them often more than once a day. Over time marketing has evolved a lot and some companies question as to whether they should still do…
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Sending out surveys and customer feedback emails
Many businesses want to receive feedback from their customers to allow them to improve. It may be that they want to know how well their website is working or if they could offer you any other features that would make the ordering process easier. They may also be interested in…
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Subject line on marketing emails
Email marketing can work very well for some businesses but there is a way in which they often tend to work and a way in which they often fail. Emailing to your own existing database is often likely to get you more response than emailing through to a bought in…
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Does email marketing work?
There are many debates regarding if email marketing actually works. Well, for many businesses it works extremely well and that is why they continue to invest heavily in it as part of their online marketing. With many of us picking up emails on our mobile phones, email has become a…
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Using bought in lists for email marketing
Some companies use email marketing often as part of their ongoing marketing strategy and for man it works well. There are many ways in which you can target your customers with email marketing. Some companies make each email very specific to the recipient, adding their name and possibly products that…
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Email marketing how to get past the ‘one click deleters’
We’ve all done it, seen an unexpected email come through from a company and without even bothering to open it sent it straight to the trash folder, I like to refer to these as ‘one click deleters’ so when trying to do an email based marketing campaign how can you…
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Emails – The Balance between Great Design and Effective Content
There are many situations today where designers and writers must come together and this is often the case in email marketing. When a campaign is created there are many different routes to take. One company may focus solely on design and grabbing the reader’s attention, but when they have that…
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Effective email marketing part two
Following on from part one of email marketing posted earlier on this month, we continue to discuss how it can be effective. Many of the large email marketing companies will not allow you to upload bought lists of data and if you are caught doing so will ban you from…