Recently, many more people have started using AI programs, like ChatGPT, instead of Google. Users have started asking ChatGPT simple questions, research questions, and for recommendations, among other things. Google has even started adding AI summaries to the top of many of its search results. This means users conducting searches…
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When did you last check your website analytics?
Most business owners have at least the basic version of Google Analytics installed on their website. However, few log in consistently, as the reports can be complicated, particularly after Google moved all users to GA4 two years ago. Those who were somewhat able to navigate the old reports are feeling…
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When did you last sit down with your website analytics?
Google Analytics is the go-to for many SMBs website analytics. However, lots of small business owners don’t look at their Google Analytics. Google Analytics reports look complicated, especially after the new Google Analytics 4 that came out a few years ago. If you used the old reporting tools, you feel…
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Match types on Google Adwords
So many people try and set up their own Adwords campaigns without really fully understanding exactly what it is they need to do. Although Adwords is very user friendly, it is quite common for people to make simple mistakes which can have a big impact on how successful their campaign…
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Pay per Click campaigns based on a location
If you are looking to market a product or service you offer but only want to offer it in certain locations then you may want to consider a targeted pay per click campaign. These campaigns can be set up to only show your adverts to certain audiences based on location.…
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Quick ways to get your search terms to the top of Google
Google is the search engine giant and many businesses aim to get their website listed in the top three positions on Googles search engine results pages, for their top keywords / phrases. If you are not going to be doing paid for ads then you will need to rely on…
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Learning how to use pay per click marketing?
Pay Per Click or PPC is a great form of marketing which can have very successful and quick results for businesses. It is a common and popular form of online marketing. Some businesses try to dabble in pay per click and experiment with it but this can be costly and…
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Ensure that you are updating your website on a regular basis
A website is often an online profile of your business. You may decide that you want to sell products and services directly online by having a checkout and payment system in place or it may be purely there to show information and images of the products and services you offer…