Recently, many more people have started using AI programs, like ChatGPT, instead of Google. Users have started asking ChatGPT simple questions, research questions, and for recommendations, among other things. Google has even started adding AI summaries to the top of many of its search results. This means users conducting searches…
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When did you last check your website analytics?
Most business owners have at least the basic version of Google Analytics installed on their website. However, few log in consistently, as the reports can be complicated, particularly after Google moved all users to GA4 two years ago. Those who were somewhat able to navigate the old reports are feeling…
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When did you last sit down with your website analytics?
Google Analytics is the go-to for many SMBs website analytics. However, lots of small business owners don’t look at their Google Analytics. Google Analytics reports look complicated, especially after the new Google Analytics 4 that came out a few years ago. If you used the old reporting tools, you feel…
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The 4 Greatest Digital Marketing Services
Since we live in the digital age, many of us own computers and small devices such as smartphones and tablets which open the world of the internet in one simple touch of the screen. There is an absolute ease in accessing social networks, online media and virtually any web page…
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Web Marketing in Northampton: Tips on Managing a Successful Marketing Campaign
In the modern world, web marketing is an indispensable skill in business management. Companies are using internet to gain competitive advantage and increase sales and thus, to succeed a business needs more than just a beautiful captivating website. It is important to note that even if your business is local,…
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Essential Website Design Tips for Startups
Startups or new businesses need well-designed websites if they are to succeed. After all, well-developed sites cater to the needs of your customers. Besides getting the overall user interface right, here are crucial website design tips for startups to consider: Simplicity A new company website should be designed with simplicity…
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A Brand Conscious Website
Branding plays a massive role in all areas of marketing and promotion, whether that be internet marketing, print marketing, or TV marketing. Keeping the brand consistency throughout everything that offers exposure to your business is the ultimate aim, as it will cause greater impact, but this isn’t always achievable. Achieving…
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The Importance Of Logo Design
A logo is a companies unique identity. It gives the potential customer a first impression of what your business would be like in terms of service and quality. Yes it is kind of a vanity metric but you need to bale to check the box in order to be competitive.…