Traffic to your website is very important, without any traffic your products or services would not be seen but it is very important to remember to check how well that traffic is converting. If you have a high number of visitors but low sales / enquiries, then you need to…
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Should I look after my social media marketing myself?
When you run a business, you are always looking for ways that you can streamline processes all the time whilst keeping cost low to ensure that your business remains profitable. Social media has become so popular, with practically all adults using some form of social media daily, and that means…
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Are you at risk of losing your data?
If you are in online marketing or have a business website and are keen to know how well certain aspects of your marketing are working, then you will probably use some sort of analytics package. Google Analytics is the main stats package used and it has a wealth of information…
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Should you continue to send out email newsletters?
Email newsletters were very popular about a decade ago when more and more people started to get emails on their mobile devices and therefore checked them often more than once a day. Over time marketing has evolved a lot and some companies question as to whether they should still do…
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How to manage your business Twitter account
Lots of businesses already have an account on Twitter but it won’t do much for you unless you invest some time into it. Twitter can work really well for some businesses but only if you know what you are doing and understand what it is all about and how it…
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Marketing for everyone no matter what size your business
Marketing is essential for all businesses regardless of the size of the company. No business can survive without a certain amount of marketing Although some companies may say that they do not have to market themselves, they probably are without even realising it. Even if they are getting business through…
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Mobile app advertising
When it comes to marketing, mobile app advertising is a great avenue to explore. The majority of mobile phone owners have smart phones allowing them to download and update apps to their device. This might be gaming apps, social media apps or useful tool apps. Many apps are free, and…
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Are you having issues with a WordPress theme or plugin?
WordPress can be a great tool for many people to use to build a website. You can use it to build a straight forward brochure site or you can use it to build an all singing all dancing e-commerce site. WordPress has a a lot of functionality that makes it…