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Website Design relates to so much more than colour schemes, banners and graphics, though this is important. It’s also significant in terms of functionality, user experience (UX), and brand identity. A website with an attractive design will not always prove to be successful, but when it is designed with the right target audience in mind and appropriate functionality, it can be very successful. Trends are often associated with website designs, for example we’re now in the era of ‘flat’ design, and it’s important not to get too carried away looking at the latest trends.

Social media marketing Social media networks have become extremely popular over the last decade, and many businesses are now looking to make the most out of these large audiences with SMM (social media marketing). SMM refers to the process of gaining traffic, and quite often attention, by engaging online using various social media networks. It can also used to share a business message and influence the behaviour of potential customers, perhaps improving sales. Today many businesses do not know where to start when it comes to online marketing because there are so many different routes and possibilities. A marketing agency can provide a business with the tools it needs to succeed and attract the right audience. Read more