Traffic to your website is very important, without any traffic your products or services would not be seen but it is very important to remember to check how well that traffic is converting. If you have a high number of visitors but low sales / enquiries, then you need to…

If you are in online marketing or have a business website and are keen to know how well certain aspects of your marketing are working, then you will probably use some sort of analytics package. Google Analytics is the main stats package used and it has a wealth of information…

Marketing is essential for all businesses regardless of the size of the company. No business can survive without a certain amount of marketing Although some companies may say that they do not have to market themselves, they probably are without even realising it. Even if they are getting business through…

When it comes to marketing, mobile app advertising is a great avenue to explore. The majority of mobile phone owners have smart phones allowing them to download and update apps to their device. This might be gaming apps, social media apps or useful tool apps. Many apps are free, and…

There may come a time when you need to switch to a different marketing company. This could be for a number of reasons such as your current one is closing down, you are not happy with their service or you have been tempted to move by an offer the new…

Websites are often an integral part of a business and if a website goes offline for whatever reason it can have devastating consequences. Downtime of your website can not only damage your reputation but also result in significant losses in terms of sales or enquiries. For many businesses where Christmas…

Google is by far the biggest search engine giant. It has designed a number of tools which can be used by experts or business owners who wish to check on how their site is performing, highlight any issues that need to be rectified and report to Google of any changes…

Advertising is essential to help grow any business. There are several ways in which you can advertise your business and you may find that some are more effective than others. What may work well for one business might not work so well for another so often it is a bit…