• Web Marketing

    Working with your marketing company

    If you use a marketing company for your marketing then it is vital that you keep in touch with them and let them know about any changes that are happening in the industry and within your business. Often marketing companies do not hear about changes until during or after they…

  • Web Marketing

    Analyse your data to improve conversions

    It is often surprising how many companies have statistics that they simply do not ever analysis or use. Data can be vital to helping with improvements and to find out if there are any issues with your website or web marketing. One of the popular statistics packages is Google analytics.…

  • Web Marketing

    Advertising for the self employed

    If you run a self employed business and want to know how to effectively marketing your products or services then you need to think about why people would want to use you. Think about the products and / or services you sell and why people want them, what are the…

  • Web Marketing

    Should you use a Marketing consultant?

    Advertising is a vital part of making a business successful. When it comes to advertising your business, you may want to consider bringing in a marketing consultant who will be able to assist you with all aspects of your marketing. The job of a marketing consultant will be able to…

  • Web Marketing

    Improving Quality Score on Google Adwords

    Google Adwords is a Pay per Click program that allows people to create adverts to link to their website or advertise a contact number. Most PPC adverts when clicked, take the visitor through to a specific page within their website. This can just be the home page but also any…

  • Web Marketing

    What is a business blog used for?

    Not all companies have a blog but there are many reasons to do so. Yu can chose to have a standalone blog site or possibly a page on your website. Some people may question why a blog is needed and often don’t add one to their site as they do…