Building a website is not something that should be done without spending time planning and researching first. You may want a website for your business for a number of reasons, it may be that you want to sell your products and / or services online or you may just want…
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Should I have a blog?
Many companies are told by their marketing company that they should have a blog on their website. Blogs are often used for a number or purposes, some of which are for the visitor and some which are more useful for SEO (search engine optimisation). With a blog you can add…
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Analysing your social media traffic
Many business use social media as a way of marketing their business or company. This can work great for many businesses especially if you have the time to do it as often as is needed and reply to comments and messages promptly. Following a recent survey it was interesting to…
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How to use social media
Social media is a great tool to be used for marketing purposes. So many businesses and individuals use social media sites, meaning you can reach a large audience instantly. Some companies create social media accounts but never do anything with them. If you actively want to start to market your…
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Adding content to your site to improve your conversion rate
If you find that you are getting a lot of visitors to your site but they are not buying or contacting you, then you need to look at improving your conversion rate. There will always be a number of people that come to your site and leave for no apparent…
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Marketing – in house or outsource?
When deciding who to use for your marketing you have a few options: Internal staff – You may want to try and keep costs low by getting internal staff to do your online marketing or by doing it yourself. This will only work if the person responsible for it has…
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Does email marketing work?
There are many debates regarding if email marketing actually works. Well, for many businesses it works extremely well and that is why they continue to invest heavily in it as part of their online marketing. With many of us picking up emails on our mobile phones, email has become a…
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Social media marketing power
Many companies are using social media as part of their online marketing strategy. Social media is a fats growing industry that has become very popular amongst companies as well as individuals. Social media can be used in a number of ways to market your business. It may be that you…