If you have a website you may well have heard your online marketing company mention SEO. SEO stands for search engine optimisation and is the process of affecting the visibility of a website on the major search engines such as Google, Yahoo and Bing. When it comes to SEO it…
When it comes to marketing it is vital to be able to track how successful it is. You will want to be able to check improvements regularly with as little fuss as possible and the most importantly that they are accurate. Finding good ranking software can be hard so you…
Some companies use email marketing often as part of their ongoing marketing strategy and for man it works well. There are many ways in which you can target your customers with email marketing. Some companies make each email very specific to the recipient, adding their name and possibly products that…
People and businesses often find SEO (Search Engine Optimisation) confusing. It is a large part f online marketing and often the work it involves cannot easily be seen by looking at the front end of a website. This is one of the main reasons business owners get dubious about employing…
When having a website designed, it is vital to think in detail about the layout of the site. You need the design to be clear and easy for the viewer to navigate round different areas of the site. Each page should have a call to action to entice the viewer…
Many business now have profiles on the social media sites such as Facebook, Twitter and LinkedIn but rarely have the time to update them constantly. Social media can be a fantastic marketing tool but you do need to put the time in to it to get it to work for…
First impressions really do count where web design is concerned and a recent marketing study has shown that a visitor to your website will make a snap decision about whether they like the site or not within half a second! This snap first judgment is what makes people decide whether…
Businesses all over the world are now setting up profiles on many of the social media sites. Even some companies that initially were dead against it have now dropped their personal views and taken the plunge. Regardless of whether you personally like or use social media websites, they can be…