A website is often an online profile of your business. You may decide that you want to sell products and services directly online by having a checkout and payment system in place or it may be purely there to show information and images of the products and services you offer…
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Do’s and Don’ts of social media marketing
If using social media to promote your business you need to think carefully about everything that you put on there. One of the main attractions of social media marketing is that it is instant, but this can also be detrimental to businesses who posts content without really thinking about it…
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What is keyword research and how can it help your website?
Keyword research is needed to ascertain which words or phrases you need to focus your attention on to attract the right visitors to your website. The more of your keywords you can rank well for, the more qualified traffic you will get. Ideally you want to aim for the top…
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Using Facebook to promote local events
Social media is used by over 40 million people in the UK alone, making it a great way to target new and existing customers. If your business is running an event that you would like to the public to know about then you may use social media as part of…
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Are negative reviews damaging your marketing?
So many companies spend thousands of pounds each year on their marketing in hope that it will build up their brand and result in more sales. There are a huge number for different ways in which you can market your business online and offline but it is vital that you…
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Has your marketing gone by the wayside?
Marketing is very important to a business. It is almost impossible for a business to grow with little or no marketing. If you have only got a little budget then you need to think carefully about where you are going to invest it. You may decide to go down the…
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Cutting down on spam through your website
Spam can be very annoying for website owners, and at times you may find that you get more spam than real enquiries. Having an inbox full of spam enquiries can make it hard to keep track of whats going on and often means you will miss some important emails. If…
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Can Facebook generate sales?
Facebook is a great marketing tool for many businesses. Depending on your type of business, Facebook may be used in a number of different ways. For businesses, often they get the most out of Facebook when using the paid for advertising route. This allows them to create an ad or…