If you are a business and using social media then there may come a time when you feel that you no longer have the time or the expertise to manage it any more. There are a large number of individuals or marketing agencies that offer a social media marketing service…
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On page and off page marketing
If you have been speaking to a marketing company recently about your website marketing strategy then you may have heard the terms on page and off page marketing or optimisation. This can often be confusing at first but our easy guide below gives you an over view of what you…
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Working with your marketing company
If you use a marketing company for your marketing then it is vital that you keep in touch with them and let them know about any changes that are happening in the industry and within your business. Often marketing companies do not hear about changes until during or after they…
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Making content management systems easy to use
As a programmer you may need to build a website that can be easily edited by your client. It is important to understand from the outset what they want to be able to edit and add / remove. Some clients will just want to be able to make text changes…
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How to plan web programming projects
If you are a website programmer then you will probably realise how important it is to ensure that the project has been discussed and agreed prior to programming. Changes that are made after the programming has started can often cause delays and may mean the client has to pay additional…
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Analyse your data to improve conversions
It is often surprising how many companies have statistics that they simply do not ever analysis or use. Data can be vital to helping with improvements and to find out if there are any issues with your website or web marketing. One of the popular statistics packages is Google analytics.…
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How to use social media to raise awareness or your business
Social media is being used by many businesses now to bump up their marketing and allow them to reach masses of people in an instance. Social media sites such as Facebook and Twitter rely upon you building up a network of followers in order for you to connect with them.…
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Advertising for the self employed
If you run a self employed business and want to know how to effectively marketing your products or services then you need to think about why people would want to use you. Think about the products and / or services you sell and why people want them, what are the…