With April fast approaching, many companies will have a new marketing budget to allocate for the coming year. Whether you are looking at undertaking most of the marketing yourself or outsourcing it all to a marketing agency, you will need to decide on a strategy and how the budget will…
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Gaining followers on Social Media websites
Many companies are now using social media to promote their business online. Social media has boomed in the recent years and is fast becoming a large part of a companies marketing strategy. Some of the main sites that are being used are Twitter, Facebook, LinkedIn and Pinterest and most of…
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Understanding the statistics for your website
All websites should have some sort of tracking installed on them to allow you to see how the site is performing and the effect any marketing is having on the traffic and or sales within your website. It is relatively easy to install tracking software on to your website and…
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Email marketing how to get past the ‘one click deleters’
We’ve all done it, seen an unexpected email come through from a company and without even bothering to open it sent it straight to the trash folder, I like to refer to these as ‘one click deleters’ so when trying to do an email based marketing campaign how can you…
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Tracking your ROI when it comes to marketing
It is vital in any business to be able to tracking the return on any investment you make. When it comes to marketing, it is no different. There is no point in spending hundreds or even thousands of pounds every month on marketing if you have no idea how much…
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Online reviews for your website
If you have a website, particularly and e-commerce one, then you will probably find sites that offer external reviews of your products or services as well as how good the website and customer service is. These reviews will be left by people that have had experiences with your site and…
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Effective email marketing part two
Following on from part one of email marketing posted earlier on this month, we continue to discuss how it can be effective. Many of the large email marketing companies will not allow you to upload bought lists of data and if you are caught doing so will ban you from…