If you have recently started doing online marketing for your business then I would urge you to seriously consider before stopping it. Many companies start online marketing and then very quickly stop it or cut it down as they have not seen instant effects. Some forms of online marketing are…
Some marketing avenues produce very quick results and it doesn’t take long to see if it has worked for example, email marketing. You may send out an email flyer one day and within a few days you will be able to see how many people have opened it, clicked through…
Many companies are told by their marketing company that they should have a blog on their website. Blogs are often used for a number or purposes, some of which are for the visitor and some which are more useful for SEO (search engine optimisation). With a blog you can add…
If you find that you are getting a lot of visitors to your site but they are not buying or contacting you, then you need to look at improving your conversion rate. There will always be a number of people that come to your site and leave for no apparent…
When deciding who to use for your marketing you have a few options: Internal staff – You may want to try and keep costs low by getting internal staff to do your online marketing or by doing it yourself. This will only work if the person responsible for it has…
If you have a website you may well have heard your online marketing company mention SEO. SEO stands for search engine optimisation and is the process of affecting the visibility of a website on the major search engines such as Google, Yahoo and Bing. When it comes to SEO it…
When it comes to marketing it is vital to be able to track how successful it is. You will want to be able to check improvements regularly with as little fuss as possible and the most importantly that they are accurate. Finding good ranking software can be hard so you…
People and businesses often find SEO (Search Engine Optimisation) confusing. It is a large part f online marketing and often the work it involves cannot easily be seen by looking at the front end of a website. This is one of the main reasons business owners get dubious about employing…