Google Adwords is a Pay per Click program that allows people to create adverts to link to their website or advertise a contact number. Most PPC adverts when clicked, take the visitor through to a specific page within their website. This can just be the home page but also any…
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What is a business blog used for?
Not all companies have a blog but there are many reasons to do so. Yu can chose to have a standalone blog site or possibly a page on your website. Some people may question why a blog is needed and often don’t add one to their site as they do…
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Gaining feedback from customers to use in marketing
It is always a good idea to try and get feedback about not only your products and services but your business as a whole in terms of customer service, pricing etc. Another item you should try and get feedback on is your website. It may be that your website is…
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Halting your online marketing
If you have recently started doing online marketing for your business then I would urge you to seriously consider before stopping it. Many companies start online marketing and then very quickly stop it or cut it down as they have not seen instant effects. Some forms of online marketing are…
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Give your marketing time
Some marketing avenues produce very quick results and it doesn’t take long to see if it has worked for example, email marketing. You may send out an email flyer one day and within a few days you will be able to see how many people have opened it, clicked through…
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Should I have a blog?
Many companies are told by their marketing company that they should have a blog on their website. Blogs are often used for a number or purposes, some of which are for the visitor and some which are more useful for SEO (search engine optimisation). With a blog you can add…
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Adding content to your site to improve your conversion rate
If you find that you are getting a lot of visitors to your site but they are not buying or contacting you, then you need to look at improving your conversion rate. There will always be a number of people that come to your site and leave for no apparent…
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Marketing – in house or outsource?
When deciding who to use for your marketing you have a few options: Internal staff – You may want to try and keep costs low by getting internal staff to do your online marketing or by doing it yourself. This will only work if the person responsible for it has…