DDM Marketing


Constructive website marketing and website development information

Web Marketing

What is keyword research and how can it help your website?

Keyword research is needed to ascertain which words or phrases you need to focus your attention on to attract the right visitors to your website. The more of your keywords you can rank well for, the more qualified traffic you will get. Ideally you want to aim for the top three positions for your many keywords and phrases but it is important to be realistic. If for example,... Read More

Web Marketing

Has your marketing gone by the wayside?

Marketing is very important to a business. It is almost impossible for a business to grow with little or no marketing. If you have only got a little budget then you need to think carefully about where you are going to invest it. You may decide to go down the social media route. Social media marketing can work really well for some businesses especially those that deal directly... Read More

Web Marketing

On page and off page marketing

If you have been speaking to a marketing company recently about your website marketing strategy then you may have heard the terms on page and off page marketing or optimisation. This can often be confusing at first but our easy guide below gives you an over view of what you need to know for both. On page optimisation is essentially that. It is changes that you make on a page... Read More

Web Marketing

Working with your marketing company

If you use a marketing company for your marketing then it is vital that you keep in touch with them and let them know about any changes that are happening in the industry and within your business. Often marketing companies do not hear about changes until during or after they have taken place and this leaves the marketing company no time to put a plan in place of makes changes... Read More

Web Marketing

Analyse your data to improve conversions

It is often surprising how many companies have statistics that they simply do not ever analysis or use. Data can be vital to helping with improvements and to find out if there are any issues with your website or web marketing. One of the popular statistics packages is Google analytics. This program will allow you to see a wealth of information about your visitors such as which... Read More