So many people try and set up their own Adwords campaigns without really fully understanding exactly what it is they need to do. Although Adwords is very user friendly, it is quite common for people to make simple mistakes which can have a big impact on how successful their campaign is. One of the mistakes people tend to make is when it comes to match types. There are... Read More
Pay per Click campaigns based on a location
If you are looking to market a product or service you offer but only want to offer it in certain locations then you may want to consider a targeted pay per click campaign. These campaigns can be set up to only show your adverts to certain audiences based on location. Pay per Click can be a great way of advertising a product or service to the public and one of the many... Read More
Quick ways to get your search terms to the top of Google
Google is the search engine giant and many businesses aim to get their website listed in the top three positions on Googles search engine results pages, for their top keywords / phrases. If you are not going to be doing paid for ads then you will need to rely on search engine optimisation techniques to give your site the boost it needs to get to the top. There are... Read More
Learning how to use pay per click marketing?
Pay Per Click or PPC is a great form of marketing which can have very successful and quick results for businesses. It is a common and popular form of online marketing. Some businesses try to dabble in pay per click and experiment with it but this can be costly and you may end up doing more harm than good. Firstly you need to fully understand what PPC is and how it... Read More
Ensure that you are updating your website on a regular basis
A website is often an online profile of your business. You may decide that you want to sell products and services directly online by having a checkout and payment system in place or it may be purely there to show information and images of the products and services you offer allowing people to enquire. All websites should be updated on a regular basis for customer experience,... Read More