If you are a business and using social media then there may come a time when you feel that you no longer have the time or the expertise to manage it any more. There are a large number of individuals or marketing agencies that offer a social media marketing service to businesses of all sizes and budgets.
If you have set the social media accounts up with your personal account i.e Facebook, you may not want to give these login details out to someone else to manage. Instead you can ask if you are able to transfer the page over to them through Facebook business. If they have a Facebook business account then they can request that you allow them to manage the page whilst you still have access to it.
This is good for businesses who are using a third party of sub-contractors as it allows you to keep control as the account remains yours.
Social media marketing can open up a number of opportunities for businesses and can help drive traffic to a website or inform customers about a promotion or event you have going on. This is all done in real time so, even if you forget about something you can very quickly let people know who follow you.