Not all companies have a blog but there are many reasons to do so. Yu can chose to have a standalone blog site or possibly a page on your website. Some people may question why a blog is needed and often don’t add one to their site as they do not know what to write about.
A blog can help your site in many ways, it can bring fresh and relevant content to your site which the search engines like to see and can also help your viewers when they are searching for something. The idea of a business blog is to add relevant articles on there that may be of interest to your viewers, ideally that you can link back to products or services on your site.
For example, if you have a wedding dress shop then you may want to right an article about designer wedding dress and place links within the blog to the designer dresses on your site. This will allow a visitor to read a bit about the designer dresses and then very quickly view them and possibly even buy.
Don’t forget to put the share buttons on your blog posts to allow others to share them on social media. This can often get your company noticed by others who may never have heard of your previously.