Many marketing consultants will say that the ‘good old fashioned techniques’ are the best in terms of driving sales, and there is some validity in that. Old fashioned marketing tends to refer to direct customer communication.
It used to only refer to letters and door knocking, yet today it can also be linked with email marketing and social media marketing, this is because they are both direct techniques that get your message straight to the customer.
Old fashioned marketing is all about communication, staying active and getting people talking about your business – for the right reasons of course. There are many channels and modern methods out there to choose from today, but it is important to make sure you never forget the proven, old fashioned marketing methods.