Many companies are using social media as part of their online marketing strategy. Social media is a fats growing industry that has become very popular amongst companies as well as individuals.
Social media can be used in a number of ways to market your business. It may be that you want to build up a following of people that are interested in the products or services you offer in order to keep them updated with any new ones that you wish to advertise, or it may be that you want to take bookings directly through sites such as Facebook. The beauty of social media marketing is that much of it is free and therefore the only cost you have is your time.
Knowing what to distribute and how often can be tricky. There are some great marketing companies out there that specialise in social media marketing and I would advise getting in touch with one of them to really get the most out of this type of marketing.