If you are a business then you will probably have noticed that a lot more people are using social media as a marketing platform. With many people trying to cut down on their marketing costs, this is a cheap and effective way of keeping in contact with your customers and keeping them up to date with what is happening within your business.
Much of social media is free to use but if you want to do the advertising on Facebook for example, then you will need to pay for this. If you are still able to trade and have an ecommerce site the you can create adverts that take people through to your site. If you are not able to trade at present but still want to keep in touch with your customer base then you may just do updates through your profiles.
You will need to link your business profile to a person profile on Facebook, but you can then promote your page through groups using your own account. Always check the rules of the groups that you are posting too as some do not allow business posts.
If possible, take enquiries through social media sites that you can follow up in when you are back.