DDM Marketing


Constructive website marketing and website development information

Having someone else manage your social media accounts

If you are a business and using social media then there may come a time when you feel that you no longer have the time or the expertise to manage it any more. There are a large number of individuals or marketing agencies that offer a social media marketing service to businesses of all sizes and budgets. If you have set the social media accounts up with your personal account i.e Facebook, you may not want to give these login details out to someone else to manage. Instead you can ask if you are able to transfer the page over to them through Facebook business. If they have a... Read More

On page and off page marketing

If you have been speaking to a marketing company recently about your website marketing strategy then you may have heard the terms on page and off page marketing or optimisation. This can often be confusing at first but our easy guide below gives you an over view of what you need to know for both. On page optimisation is essentially that. It is changes that you make on a page within your site or by adding new content to your site. It may be that you add a blog or that you optimisation the content on a page in include more keywords. On page optimisation also includes adding... Read More

Working with your marketing company

If you use a marketing company for your marketing then it is vital that you keep in touch with them and let them know about any changes that are happening in the industry and within your business. Often marketing companies do not hear about changes until during or after they have taken place and this leaves the marketing company no time to put a plan in place of makes changes that may be require don the website for example.  When some businesses use a marketing company, they forget that they are not experts in their industry but instead in promotion and marketing. They... Read More

Making content management systems easy to use

As a programmer you may need to build a website that can be easily edited by your client. It is important to understand from the outset what they want to be able to edit and add / remove. Some clients will just want to be able to make text changes and others may need to be able to upload new banners, new products, and new categories etc. Whether you are using an off the shelf content management system or a bespoke one, you will need to ensure that you build it in such a way that they can add their own elements to the site where needed and that it is easy to use. Not... Read More

How to plan web programming projects

If you are a website programmer then you will probably realise how important it is to ensure that the project has been discussed and agreed prior to programming. Changes that are made after the programming has started can often cause delays and may mean the client has to pay additional costs. If you are a programmer but someone else is designing the website, then it is often a good idea to sit in on the meetings so you can advise if something they want is going to work and if it is going to be expensive. If you are managing the whole project then make sure that you have... Read More