Pay Per Click or PPC is a great form of marketing which can have very successful and quick results for businesses. It is a common and popular form of online marketing. Some businesses try to dabble in pay per click and experiment with it but this can be costly and you may end up doing more harm than good. Firstly you need to fully understand what PPC is and how it works to enable you to achieve good results. Each company that offers PPC such as Google and Facebook work in different ways, so you will need to have an overview of them all or decide which one you are... Read More
How many pages does your website need?
If you are in the process of creating or thinking about creating a website for your business then you will need to consider how many pages you are likely to need on it. There are websites out there with only one page and websites with over 10,000 pages – and many in-between. If you are looking at having an ecommerce website that sells a large number of products or services then you will probably end up with more pages due to your products each having their own page. If you just want a website where you can put your contact details on and a brief few paragraphs of... Read More
Ensure that you are updating your website on a regular basis
A website is often an online profile of your business. You may decide that you want to sell products and services directly online by having a checkout and payment system in place or it may be purely there to show information and images of the products and services you offer allowing people to enquire. All websites should be updated on a regular basis for customer experience, to improve search engine optimisation and for security reasons. A customer needs to be able to read the most up to date information on your website, so for example, if you have added a new line of... Read More
What is keyword research and how can it help your website?
Keyword research is needed to ascertain which words or phrases you need to focus your attention on to attract the right visitors to your website. The more of your keywords you can rank well for, the more qualified traffic you will get. Ideally you want to aim for the top three positions for your many keywords and phrases but it is important to be realistic. If for example, you are a small business selling websites then you will probably not get to number one for the words “websites” or “buy websites” but you may get on to the first page for long tail phrases such... Read More