Google Adwords is a form of online advertising. IT is also known as Pay per Click and it allows you to create adverts to promote your business on sites such as Google search engine results as well as their partner sites. These adverts can be designed to get people to call your business or visit your website by clicking on your advert. Once on your website you can then use CTA (Call to actions) to direct them to the parts of the site you want them to go to. Google Adwords works well for many company’s wishing to promote a specific product or service or for those... Read More
What are the first stages of web design?
When you are ready to take the plunge and want to have a website create for your business, you need to think carefully about what exactly you want your website to be able to do. Some people simply want a website where they can talk about products or services they offer and possibly have a gallery of photos with a quick and easy contact or enquiry form. Other people may want an all singing all dancing ecommerce website that allows them to sell products or service online and take payments through a secure gateway. Regardless of what sort of website you want you do need... Read More
Discovering bugs on your website and how to fix them
If you are a web developer then you will be familiar with the term bugs in a website. Bugs are parts of the website that are not working correctly, and this can happen for a number of reasons. Often bugs may just be a simple bit of code that has been mis typed or placed in the wrong area. Hours can be spent trying to find out the problem and sometimes to no avail. To save time which in turn saves money, you need to try and find quick and easy methods of identifying bugs to allow you to sort them out quickly. There are a number of ways in which you can do... Read More
Should networking be part of your marketing plan as a small business?
As a small business owner it can be hard to know what areas of marketing you should invest your budget in to get a good return on your investment. Networking is something that is often forgotten or dismissed far too easily. Networking meetings can often be quite informal met ups, or more formal sit down events where they have guest speakers. The idea of a networking group or meeting is to allow people to share ideas and possibly even make new contacts that they may call upon in the future as well as giving everyone some all-important time... Read More
Quick ways to get your search terms to the top of Google
Google is the search engine giant and many businesses aim to get their website listed in the top three positions on Googles search engine results pages, for their top keywords / phrases. If you are not going to be doing paid for ads then you will need to rely on search engine optimisation techniques to give your site the boost it needs to get to the top. There are a number of elements to search engine optimisation such as on page meta data, content and URL structure through to external link building. If you really want your site to do well, you should try and do a... Read More