Now it is more important than ever for businesses to ramp up their marketing and get It is surprising how many companies are still not using social media as part of their marketing strategy; they are really missing a trick. Some business owners are reluctant to use social media marketing as part of their marketing strategy because they feel it is not professional. The problem with this is you are not then able to compete with similar companies that are using social media. You can use social media in a professional way you just need to restrict who can comment on... Read More
Effective ways to market your online baking business
So you love baking whether it be cakes, bread or biscuits and you wonder if you could develop a business from teaching others to bake successfully too but where do you start and what is the best way of showing the world what you can offer? A quick search online will result in a vast array of websites related to this topic so it will be important to think about your business and whether there is something about your business that is different to the others that are out there. Could your website offer simple instructions and recipes promoting the idea that a long list of... Read More
How to use Google Adwords
If you have a website then you should think carefully about how and where you advertise. It is important not to keep chucking money after money on marketing avenues that simply do not work for you. If you are looking for quick results or are a relatively small company struggling to compete in the organic search results then you may consider Google Adwords. Google Adwords is a program that allows you to create ads to display online. These ads will direct traffic to your website, whether it be the home page or a specific product or service you wish to promote. Once... Read More