Websites are often an integral part of a business and if a website goes offline for whatever reason it can have devastating consequences. Downtime of your website can not only damage your reputation but also result in significant losses in terms of sales or enquiries. For many businesses where Christmas is a busy period, this can be extremely detrimental. When migrating your website to cloud hosting, downtime is no long a worry as server failure is non-existent. The virtual nature of cloud hosting means that is guarantees 100% uptime with a constantly high... Read More
How to make the most of Googles search and analytics tools
Google is by far the biggest search engine giant. It has designed a number of tools which can be used by experts or business owners who wish to check on how their site is performing, highlight any issues that need to be rectified and report to Google of any changes they need to be aware of. Google analytics is a great platform to enable you to see what is happening with your site sin terms of visits and interactions. You can view data in real time, historical and also compare to previous periods. It allows you to drive down in to each page to see how it is performing and... Read More
Growing your business through advertising
Advertising is essential to help grow any business. There are several ways in which you can advertise your business and you may find that some are more effective than others. What may work well for one business might not work so well for another so often it is a bit of trial and error. Advertising online had become hugely popular and for many businesses this is their main form of marketing. Although online advertising is essential, especially at present with less face to face contact, it is easy to forget the power of offline marketing too. Handing out business... Read More
Images that are suitable to be used on the banner on your website
Many websites now have banner images that scroll across the top of their website. Sometimes these images are of their products, staff members of premises and other times they are stock images that have been purchased online. It can be hard to know which banners to use across the top of the website. These will often be the first thing someone sees when they land on your site so they need to give the right impression. If the banner space is long and thin then there is no point trying to use a photo that is almost square as the majority of the image at the top or... Read More
Pay per Click campaigns based on a location
If you are looking to market a product or service you offer but only want to offer it in certain locations then you may want to consider a targeted pay per click campaign. These campaigns can be set up to only show your adverts to certain audiences based on location. Pay per Click can be a great way of advertising a product or service to the public and one of the many benefits of Google Adwords is that you can start getting traffic to your site almost instantly. If you have a product, service or even want to advertise your whole business to a specifically targeted... Read More