There may come a time when you need to switch to a different marketing company. This could be for a number of reasons such as your current one is closing down, you are not happy with their service or you have been tempted to move by an offer the new company has on. If you do a fair amount of marketing then this is a decision that should not be taken lightly. You need to think carefully about how this may impact your online presence and what options you have should it not work out. You need to find out how much of your current marketing can switch over to the new... Read More
Are you changing your website whilst it is still in construction?
It can be an exciting time when you finally take the plunge to have your website created. You may have all these different ideas but be constrained by your budget. If this is the case it is important to focus on what the main purpose of the site is and what is needed. Sometimes it is a good idea to create phases of work. First phase is to get all the functionality on the site that is needed to go live. I’m then you can create a phase two and three which can include further development which can be started on straight away. By doing this, you prevent hold ups... Read More
Match types on Google Adwords
So many people try and set up their own Adwords campaigns without really fully understanding exactly what it is they need to do. Although Adwords is very user friendly, it is quite common for people to make simple mistakes which can have a big impact on how successful their campaign is. One of the mistakes people tend to make is when it comes to match types. There are three different match types – Broad match, Phrase match and Exact match. Broad match keywords will trigger your ad to show whenever someone searches for that phrase, similar phrases, singular or... Read More
Do you need a client log in area on your website?
Having a log in area for your customers can be very useful. Many websites have log in areas for different reason. It may be a simple way to store information such as name, addresses and possible order history or you may need a more advanced system where they can change subscriptions or memberships, upload and download documents and send secure messages. An accountancy firm for example, may well need to have a secure area where they can share documents with their clients. These files will be strictly confidential so the login area will need to be encrypted correctly.... Read More
Keeping your web development projects going during lockdown
Although we are now in to our third lockdown in England, business do not have to put everything on hold as they may of during the first. The first time we went into lockdown it was very new and strange for everyone and the rules were even stricter than they are now. Many companies and individuals have adapted their businesses to allow them to continue working during these tough times and they have processes in places to allow for minimal disruption during periods of tighter restrictions. If you were or are in the process of having a new website built or a redesign of... Read More