Stock images are a big advantage for website designers, and it provides them with a quick and easy way of obtaining high quality images that can be incorporated into a stunning website design. Stock images can be found online, and it can actually make or break the look of a website. There are many stock photography websites out there that give a designer access to millions of high quality images, and designers will often buy stock images in packs, and that’s why it’s vital to choose them carefully. Stock images can help grab a visitor’s attention and keep them on the... Read More
What can you Expect with a Pay Per Click Campaign?
A pay per click campaign is not always about fast results, quick sales, and ultimately a 100% guaranteed return on investment; it has to be thought through. If you’re new to pay per click, then you should always try and test your campaign. It is important to take a good look at your keywords, and see if they’re relevant, do they have good search frequencies? If so, then you may find the bidding cost is higher, and you have to consider whether you can afford it for a significant amount of time. A pay per click campaign is like any other marketing campaign, and it... Read More
Marketing before the Internet
To kick off our first post we’re going to be looking at Marketing before the internet was introduced. It was a completely different way of marketing, yet it did still exist though it is not quite like marketing as we know it today. People during the 1400s recognised the benefit that advertising brings, and that was the era when the first print advertisements were created. Then the 1700s and 1800s saw the introduction of magazines and newspapers, and that’s really where the heart of advertising and marketing was. Today it’s more about web marketing and there are fewer... Read More