Many marketing consultants will say that the ‘good old fashioned techniques’ are the best in terms of driving sales, and there is some validity in that. Old fashioned marketing tends to refer to direct customer communication. It used to only refer to letters and door knocking, yet today it can also be linked with email marketing and social media marketing, this is because they are both direct techniques that get your message straight to the customer. Old fashioned marketing is all about communication, staying active and getting people talking about your business –... Read More
Email Campaigns – What’s the point?
Many people see email marketing as an old and perhaps outdated method, but the fact is they’re wrong. It may not be as new as social media marketing, but the demand is still there and it’s bigger than it ever was before. People use email marketing for the same reasons as they did before; to engage with their audience, attract new visitors and build relationships. Social media marketing and content marketing can all link in with email marketing campaigns. Mobile phones and a host of other devices have made accessing emails easy, and they can respond to them then and... Read More
Understanding Online Marketing
Businesses have realised the importance of internet marketing and are now taking it up with a storm. However, this process requires proper planning and implementation in order to achieve favourable results. Features of internet marketing It is best to know the essentials of something before getting in to it and online marketing is no different. Email marketing A business website should have an appropriate email address. It should be managed properly to ensure prompt feedback to customers whenever necessary. When a business acquires a potential customer through email, they... Read More
Web Design and the Appropriate Audience
It’s important that every business has a say in their website design, but the most important aspect to consider is the audience, especially if you’re looking to increase sales, conversion and maximise return on investment. Professional website design should always created to the requirements of an ideal target audience, and that’s why it’s extremely important to have a clear idea on who your customers are, what their tastes are, and what they want and expect from your website. It can occasionally take some time to understand customers and their expectations,... Read More
What is Content Marketing?
There’s no doubt about the need for fresh, engaging and relevant content today, and it not just to benefit the performance of a website, it can be sued to attract customers, build relationships and improve sales. In short, content marketing is a marketing technique which involves creating and distributing relevant and valuable content to attract a target audience, potentially increase profits. Content marketing needs creativity and innovation, and some will argue it’s an art. Not many businesses out there fully understand who their customers are, and what they like in... Read More