Marketing is essential for all businesses regardless of the size of the company. No business can survive without a certain amount of marketing Although some companies may say that they do not have to market themselves, they probably are without even realising it. Even if they are getting business through word of mouth, it is still a form of advertising and marketing. If you do not have a big marketing budget you need to insure you invest it wisely to get the best return on your investment. There are some elements of marketing that do not cost anything to do or only... Read More
Mobile app advertising
When it comes to marketing, mobile app advertising is a great avenue to explore. The majority of mobile phone owners have smart phones allowing them to download and update apps to their device. This might be gaming apps, social media apps or useful tool apps. Many apps are free, and the developers make a profit by including adverts within their app. If you are considering advertising your website in this way then you will need to devlope a short vide or graphic that can be used on mobile apps. The biggest issue is that you must make sure you are associating... Read More
Are you having issues with a WordPress theme or plugin?
WordPress can be a great tool for many people to use to build a website. You can use it to build a straight forward brochure site or you can use it to build an all singing all dancing e-commerce site. WordPress has a a lot of functionality that makes it user friendly. It comes with a number of basic themes you can choose from but if you want something a little more complex then you either need to pay for a new theme or create it yourself. If you are fluent in html, php and css then you may find it fairly easy to create the theme yourself. If you are not then you may... Read More
Making sure you carry out changes on a test site
If you are a web developer or programmer then you need to ensure that you are using best practises when working on client’s websites. If your client has asked you to make some major changes to their website, then you have a few options. You can of course make the changes straight on to the live site but this is often not recommended as if something goes wrong you may end up bringing your whole site offline. Also, if a customer visits your site whilst you are part way through the changes it may not display properly and make them leave. It could even mean that... Read More
Does your website offer the latest functionality?
Website functionality is essentially what your website can do and how it works. When your website is first built it should be done so using the latest advances in programming to ensure that the code is up to date and secure. Over time you may find that your website becomes outdated and that you are falling behind in terms of what your website can offer to your visitors. It is always a good idea to keep an eye on your competitors’ sites and see what they are offering. If your website does start to become a bit stale then it is likely that you site will start to... Read More