A logo is a companies unique identity. It gives the potential customer a first impression of what your business would be like in terms of service and quality. Yes it is kind of a vanity metric but you need to bale to check the box in order to be competitive. Logo design is something that you shouldn’t skimp on, after all it is difficult to place a tangible figure on element of brand image, although people will pay astronomical figures to have logos on clothes or accessories. Branding is ultimately a way for customers to show affiliation to something that they believe... Read More
Emails – The Balance between Great Design and Effective Content
There are many situations today where designers and writers must come together and this is often the case in email marketing. When a campaign is created there are many different routes to take. One company may focus solely on design and grabbing the reader’s attention, but when they have that attention, if there is no quality content the email may be dismissed or deleted. The same goes for content. And if you have really nice persuasive content, it may not get looked entirely if it lacked a pleasant design. To really see some positive results from an email campaign it is... Read More
Adjusting your PPC Campaign or Upping your Budget?
There are many different platforms out there that allow businesses to advertise their products, such as on search engines, but if you’re going through a bit of a dry spell where PPC visitors are not very often becoming customers, then you may want to adjust your campaign slightly or up your budget for more chance of clicks and a greater chance of sales. Firstly you need to analyse whether your campaign is working. What is not working? Are the Keywords relevant? Are you targeting the right individuals? If you feel improvements needto be made to your campaign then make... Read More
PHP Web Programming
PHP is a programming language, generally used for website development. Unlike HTML, PHP is a server-side scripting language. This allows you to accomplish a lot of things that you are otherwise unable to do. While you can build a website entirely with HTML, PHP allows you to build more complex websites and more complex features within it. Most advanced tools within your website will rely upon PHP to operate. PHP can be an invaluable tool for your website development. Your website may reach a point where, in order to continue to evolve, you will need to employ the help of a... Read More
Effective email marketing part two
Following on from part one of email marketing posted earlier on this month, we continue to discuss how it can be effective. Many of the large email marketing companies will not allow you to upload bought lists of data and if you are caught doing so will ban you from using their services again. The best way is to use your current customer database and send out relevant information frequently but not too much so people get annoyed. Ideally you want to be able to segment your database in to groups. If you are running the campaign for a car garage you may wish to split the... Read More