It is vital in any business to be able to tracking the return on any investment you make. When it comes to marketing, it is no different. There is no point in spending hundreds or even thousands of pounds every month on marketing if you have no idea how much your business is benefiting from it. Some forms of marketing are easy to track, whilst others can be a little more complex. A website, for example, is relatively easy to track with many companies offering tracking software that can be installed on to your website or server. If you are doing Pay Per Click advertising... Read More
Web Marketing in Northampton: Tips on Managing a Successful Marketing Campaign
In the modern world, web marketing is an indispensable skill in business management. Companies are using internet to gain competitive advantage and increase sales and thus, to succeed a business needs more than just a beautiful captivating website. It is important to note that even if your business is local, it is competing with other global brands that sell through internet and thus, you must tap into the online market to maintain your business competitiveness and relevancy in the market. When properly done, internet marketing is capable of transforming a small company to... Read More
Online reviews for your website
If you have a website, particularly and e-commerce one, then you will probably find sites that offer external reviews of your products or services as well as how good the website and customer service is. These reviews will be left by people that have had experiences with your site and feel that they want to let other people know what you are like to deal with regardless of if it is good or bad. Reviews can have a massive impact on your sales and return custom and plays an important role in marketing. When I have spoken to managers / owners of other companies, often they... Read More
Essential Website Design Tips for Startups
Startups or new businesses need well-designed websites if they are to succeed. After all, well-developed sites cater to the needs of your customers. Besides getting the overall user interface right, here are crucial website design tips for startups to consider: Simplicity A new company website should be designed with simplicity in mind. A simple design ensures that users can easily find whatever they are looking for. A complex or poorly designed site leads to a high bounce rate.... Read More
A Brand Conscious Website
Branding plays a massive role in all areas of marketing and promotion, whether that be internet marketing, print marketing, or TV marketing. Keeping the brand consistency throughout everything that offers exposure to your business is the ultimate aim, as it will cause greater impact, but this isn’t always achievable. Achieving a brand conscious website, does, of course, mean that you need to try to match up the branding of the website with other marketing materials, but this isn’t always as easy as it may seem. or instance, getting the colours identical is... Read More