Since we live in the digital age, many of us own computers and small devices such as smartphones and tablets which open the world of the internet in one simple touch of the screen. There is an absolute ease in accessing social networks, online media and virtually any web page that can be accessed. This has become an integral part of our daily life and that is the exact reason why digital marketing services in Northants enables us the perfect tools to market our dreams and give all of us a chance at earning an income at what we love to do. Latest studies cites that exactly... Read More
Creating a marketing plan
With April fast approaching, many companies will have a new marketing budget to allocate for the coming year. Whether you are looking at undertaking most of the marketing yourself or outsourcing it all to a marketing agency, you will need to decide on a strategy and how the budget will be split between different marketing avenues. There are so many forms of marketing, online and offline, that it can be a struggle to know what to invest where. Firstly you need to be sure of your target audience and who are the clients you will be aiming for. Once you have this information... Read More
Gaining followers on Social Media websites
Many companies are now using social media to promote their business online. Social media has boomed in the recent years and is fast becoming a large part of a companies marketing strategy. Some of the main sites that are being used are Twitter, Facebook, LinkedIn and Pinterest and most of these sites do not charge or charge very little to allow you to create a profile. Once you have a profile created you then need to get noticed and gain likes / followers etc. There are many ways that you can do this, firstly I would suggest that you get the links to your profiles... Read More
Understanding the statistics for your website
All websites should have some sort of tracking installed on them to allow you to see how the site is performing and the effect any marketing is having on the traffic and or sales within your website. It is relatively easy to install tracking software on to your website and most servers already have some sort of stats available to you. Google Anlaytics is a free tracking software, that if set up and used correctly, can be a very powerful tool. If you do Google Pay per Click you can also link this in to the stats package to allow you to follow a visitor right from the search... Read More
Email marketing how to get past the ‘one click deleters’
We’ve all done it, seen an unexpected email come through from a company and without even bothering to open it sent it straight to the trash folder, I like to refer to these as ‘one click deleters’ so when trying to do an email based marketing campaign how can you get past this issue and get people to at least open and read the content of your email? Many companies use the technique of putting your name in the subject bar to seem like the email is personalised to you however when its followed with a line like ‘You could save thousands..’ it’s all to obvious... Read More