People and businesses often find SEO (Search Engine Optimisation) confusing. It is a large part f online marketing and often the work it involves cannot easily be seen by looking at the front end of a website. This is one of the main reasons business owners get dubious about employing a marketing company to carry out SEO work. SEO is nothing something that can be done overnight, many of the basic elements of SEO can certainly be implemented but the time it takes to take effect can vary and often it is months before you start to see results. Also search engine optimisation... Read More
Checking your website before it goes live
When having a website designed, it is vital to think in detail about the layout of the site. You need the design to be clear and easy for the viewer to navigate round different areas of the site. Each page should have a call to action to entice the viewer to interact either by completing a sale or making an enquiry. Once your site is ready to go live you need to thoroughly test it. This means going through every page and checking all the images are loading, links are clicking through to the right place and content is all correct in terms of spelling and grammar. You... Read More
Using a social media management company
Many business now have profiles on the social media sites such as Facebook, Twitter and LinkedIn but rarely have the time to update them constantly. Social media can be a fantastic marketing tool but you do need to put the time in to it to get it to work for your business. If you are struggling to find the time to update it, why not employ a management company to do it for you. They will take charge of all your profile, send out messages, gain followers and keep you informed of any interest that you acquire from it. Some of these company do charge a large amount on a... Read More
The importance of great web design
First impressions really do count where web design is concerned and a recent marketing study has shown that a visitor to your website will make a snap decision about whether they like the site or not within half a second! This snap first judgment is what makes people decide whether to continue looking at your site or whether they just scan over it, at worse they may even click straight back off it! So what is it that forms this first impression of your site that people can see so quickly, well most of it is based on the layout, the size of the text and the type of font... Read More
How to get the most out of your business social media accounts
Businesses all over the world are now setting up profiles on many of the social media sites. Even some companies that initially were dead against it have now dropped their personal views and taken the plunge. Regardless of whether you personally like or use social media websites, they can be very lucrative to a businesses marketing strategy and are often very cost effective. When it comes to social media it is about getting the balance right. No one wants to be inundated with post after post of about who is making the coffee in the team today or that you have just had a... Read More