There are many debates regarding if email marketing actually works. Well, for many businesses it works extremely well and that is why they continue to invest heavily in it as part of their online marketing. With many of us picking up emails on our mobile phones, email has become a quick way to get in touch with someone, no longer having to wait for them to log in to their account on a PC to check their emails. To make email marketing work you need to ensure that your data is up to date and is relevant (usually past customers one potential customers are the best), your... Read More
Spending too little on your SEO
If you have a website you may well have heard your online marketing company mention SEO. SEO stands for search engine optimisation and is the process of affecting the visibility of a website on the major search engines such as Google, Yahoo and Bing. When it comes to SEO it is not a quick fix, it is something that needs to be worked on month by month to keep improving and even to maintain top positions. Some people ask what budget they need to spend every month on a website in order to improve its rankings but this depends on a number of factors and spending too little can... Read More
Finding a good ranking software
When it comes to marketing it is vital to be able to track how successful it is. You will want to be able to check improvements regularly with as little fuss as possible and the most importantly that they are accurate. Finding good ranking software can be hard so you may need to take out a number of free trials and do some comprehensive research to find the right company. There are a number of different ones available all of which offer different functionality. Often the prices are based on packages such as number of keywords or number of websites to track. Some will allow... Read More
Using bought in lists for email marketing
Some companies use email marketing often as part of their ongoing marketing strategy and for man it works well. There are many ways in which you can target your customers with email marketing. Some companies make each email very specific to the recipient, adding their name and possibly products that they know they will be interested in, whilst other simply send a generic email to all of their database. If you don’t have a database or have a very limited one you may be tempted to buy in data from a third party. You may get approached by a third party offering you... Read More