DDM Marketing


Constructive website marketing and website development information

Should I have a blog?

Posted on May 31, 2016, by Joe

Many companies are told by their marketing company that they should have a blog on their website. Blogs are often used for a number or purposes, some of which are for the visitor and some which are more useful for SEO (search engine optimisation). With a blog you can add unlimited content to your site that doesn’t clutter up the main navigation, you may want to write about company news or industry news or you may want to start a discussion on a certain topic. The fresh content on your site will help towards the SEO but it needs to be relevant to your business. Also it is... Read More

Analysing your social media traffic

Posted on April 25, 2016, by Joe

Many business use social media as a way of marketing their business or company. This can work great for many businesses especially if you have the time to do it as often as is needed and reply to comments and messages promptly. Following a recent survey it was interesting to see how many companies reply solely on social media as their marketing avenue but not many of them know exactly how successful it is. If you also have a website then having a statistics package such as Google Analytics will show you all the referring traffic from social media sites and will let you... Read More

How to use social media

Posted on March 31, 2016, by Joe

Social media is a great tool to be used for marketing purposes. So many businesses and individuals use social media sites, meaning you can reach a large audience instantly. Some companies create social media accounts but never do anything with them. If you actively want to start to market your business then you need to start interacting with your audience and giving them a reason to interact back with you. Let’s take a look at Facebook, it is one if not the most popular social media site used by millions of people every day. Currently it is free to create a business... Read More

Adding content to your site to improve your conversion rate

Posted on February 17, 2016, by Joe

If you find that you are getting a lot of visitors to your site but they are not buying or contacting you, then you need to look at improving your conversion rate. There will always be a number of people that come to your site and leave for no apparent reason. This may be because they are looking for something that you do not offer or simply because they just wanted a phone number for you. These people will be included in your bounce rate figure. This figure, often shown on many stats packages, records the number of people or percentage of people who have left without... Read More

Marketing – in house or outsource?

Posted on January 19, 2016, by Joe

When deciding who to use for your marketing you have a few options: Internal staff – You may want to try and keep costs low by getting internal staff to do your online marketing or by doing it yourself. This will only work if the person responsible for it has a good knowledge and has the time to carry out the tasks needed. If not, this can be detrimental and if done incorrectly can actually harm your website more than by doing nothing. Third party person – You may wish to outsource your marketing to another individual who has experience in the area. This is fine, as... Read More

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