If you have recently started doing online marketing for your business then I would urge you to seriously consider before stopping it. Many companies start online marketing and then very quickly stop it or cut it down as they have not seen instant effects. Some forms of online marketing are pretty instant such as Google Adwords or Facebook marketing but others need to be built up over time. If for example you are allowing a web marketer to undertake SEO (search engine optimisation) for you then this may take at least 6 months to start to see any real benefit. Stopping the... Read More
Social media marketing for local business
It still surprises me how many businesses are missing out on a potentially huge amount of business by ignoring the social media sites. Many local independent businesses could be saving money on other marketing avenues that do not offer a great return on investment. Some business owners steer clear of social media often for fear of the unknown, especially if they do not use social media as part of their own life. Social media can work really well for a number of businesses but especially for local businesses that deal directly with the public. Creating a page to advertise... Read More
Subject line on marketing emails
Email marketing can work very well for some businesses but there is a way in which they often tend to work and a way in which they often fail. Emailing to your own existing database is often likely to get you more response than emailing through to a bought in list of random email addresses. Many email marketing companies also specify that you can only use a list of opted in email addresses and not ones that you have obtained elsewhere. The subject line is vital on an email as it is often the first thing the viewer will read and can be the deciding factor between opening... Read More
Give your marketing time
Some marketing avenues produce very quick results and it doesn’t take long to see if it has worked for example, email marketing. You may send out an email flyer one day and within a few days you will be able to see how many people have opened it, clicked through and then purchased something off your site. This will allow you to establish a cost per acquisition and see if it is a worthwhile marketing tool for you to use again in the future. Other sorts of marketing, such as Search Engine Optimisation, may take a little longer. You may need to give it six to twelve months... Read More
Website creation
Building a website is not something that should be done without spending time planning and researching first. You may want a website for your business for a number of reasons, it may be that you want to sell your products and / or services online or you may just want to give your viewers information in order for them to contact you to discuss in more detail. Once you know what type of site you want, you need to consider the content and images that you are going to be putting on it. Make sure that you constantly think about what the customer wants to see and read rather... Read More