If you have a website that either sells products or services online through an ecommerce portal or gathers personal information such as names and addresses then it is vital that your security for the website is up to date. Hackers are becoming more and more savvy and if there are any vulnerabilities within the site then hackers will often very quickly expose these. Check that the latest software is being used and speak to your programmer about safeguarding that has been put in place to prevent an attack from happening. You also need to check that all data is stored... Read More
What is a business blog used for?
Not all companies have a blog but there are many reasons to do so. Yu can chose to have a standalone blog site or possibly a page on your website. Some people may question why a blog is needed and often don’t add one to their site as they do not know what to write about. A blog can help your site in many ways, it can bring fresh and relevant content to your site which the search engines like to see and can also help your viewers when they are searching for something. The idea of a business blog is to add relevant articles on there that may be of interest to your viewers,... Read More
What should your business be tweeting about?
Twitter can be a powerful tool for your business when it comes to online marketing. It allows you to interact with millions of people at the click of a button, located all over the world.. and its free to use! The question is, what should you be tweeting about to get the most out of your social media marketing and how often? Why not create a basic advert to put on to your Twitter feed. Often putting a picture of your product can entice people in such as a meal you offer or a dress that has gone on sale. Asking for feedback from your customers is always a good idea. Do not... Read More
Sending out surveys and customer feedback emails
Many businesses want to receive feedback from their customers to allow them to improve. It may be that they want to know how well their website is working or if they could offer you any other features that would make the ordering process easier. They may also be interested in knowing how you would rate a product or service they supplied. Some websites do this with great success but other companies struggle to get much response from surveys they send out. When emailing a customer firstly be sure that you have their permission to do so. When gathering their email address,... Read More
Gaining feedback from customers to use in marketing
It is always a good idea to try and get feedback about not only your products and services but your business as a whole in terms of customer service, pricing etc. Another item you should try and get feedback on is your website. It may be that your website is used as a portfolio or possibly that it is ecommerce and you are selling products directly from it. Either way, asking your customer how they found your site and whether there is anything additional that they would like to see on it is vital to making improvements. Some businesses send out emails to clients following a... Read More