If you are in the web design, development or online marketing business, then you will probably already know how easy it is to forget to do your own marketing. It may be that you do think about it, but simply do not have the time, but this could be affecting your business more than you know. As an expert in online marketing you will know that in order to rank well on the search engine sites you need to ensure that your website is updated with fresh and relevant content often and ideally that you are also updating your social media accounts too. By not doing this, you run... Read More
Is it worthwhile investing in quality graphics?
Whether you are designing a website, flyer, business card or any other promotional material you should always use quality graphics. Quality graphics should not be distorted, should be clear and not pixelated and should be the correct colour. All too often, businesses will have sign written vans or websites that have used poor quality images and therefore make the company look cheap and unprofessional. This is sometimes enough to put people off using them and they go elsewhere. You can buy graphics from a number of places online such as Istock or Getty or you can ask for a... Read More
Improving Quality Score on Google Adwords
Google Adwords is a Pay per Click program that allows people to create adverts to link to their website or advertise a contact number. Most PPC adverts when clicked, take the visitor through to a specific page within their website. This can just be the home page but also any other page on the site. Each keyword within Adwords is given a quality score. This quality score is based on the average click through rate for that ad, the landing page experience and ad relevancy. The higher the quality score the less you will have to pay to be within the top positions. The landing... Read More