It is often surprising how many companies have statistics that they simply do not ever analysis or use. Data can be vital to helping with improvements and to find out if there are any issues with your website or web marketing. One of the popular statistics packages is Google analytics. This program will allow you to see a wealth of information about your visitors such as which pages they visited, how long they spent on a page, if they submitted you and enquiry or completed a purchase. It can even tell you what device they used to view your site. With this data you can then... Read More
Advertising for the self employed
If you run a self employed business and want to know how to effectively marketing your products or services then you need to think about why people would want to use you. Think about the products and / or services you sell and why people want them, what are the benefits they get from using them or what advantage to they offer? Once you know this you can then work out how to start to market this to your potential customers. People don’t actually buy in to a product or service they buy in to the benefits it can give them. For example, if you sell shampoo, they do not buy... Read More
Should you use a Marketing consultant?
Advertising is a vital part of making a business successful. When it comes to advertising your business, you may want to consider bringing in a marketing consultant who will be able to assist you with all aspects of your marketing. The job of a marketing consultant will be able to evaluate your current marketing practises and tell you what areas of the business you can improve. For example, this may be increasing spending on a particular marketing avenue or it may be changing the way you currently your brand to help attract new customers. With marketing there are two main... Read More
Being thorough to maintain a professional appearance.
There are thousands of different scams online, with fraudsters waiting eagerly for someone to slip up. With their tricks getting ever more sophisticated, people have to be extra vigilant in protecting their finances and personal details. One of the ways to keep safe is by checking how professional a website or email seems. If it is littered with spelling mistakes and other errors, this may be a red flag. Many criminals lurk in other countries where it’s harder for them to be brought to justice, and mistakes may be a sign that their first language is not English. However,... Read More