Whether you are designing a website, flyer, business card or any other promotional material you should always use quality graphics. Quality graphics should not be distorted, should be clear and not pixelated and should be the correct colour. All too often, businesses will have sign written vans or websites that have used poor quality images and therefore make the company look cheap and unprofessional. This is sometimes enough to put people off using them and they go elsewhere.
You can buy graphics from a number of places online such as Istock or Getty or you can ask for a designer to create one for you based on an idea you have. You must insure that the graphic that you purchase are big enough for the purpose you need it for or ideally is in a vector format which means the size can be altered without the image distorting when enlarged.
Quality graphics can make a huge difference to a person’s business and can even make a local, smaller business look like it is competing with a multinational company. Always be sure to check that you have the correct copyright privileges for any images you use even if buying them as some images can state only to be used for personal use.