Social media is being used by many businesses now to bump up their marketing and allow them to reach masses of people in an instance. Social media sites such as Facebook and Twitter rely upon you building up a network of followers in order for you to connect with them. Twitter allows you to post to the masses but unless you put something that people will find interesting enough to click on then you won’t get much back from it.
To grow your community you may need to do some research in to who you should be following and trying to get them to follow you back too. Often companies run competitions etc to give users a reason to engage with them. Once they have built up their database they can start to market to these people.
You may want to talk about a new product you have on the market and give people a link of where they can buy it. Don’t forget to share any reviews you have with your community and allow people to contact you through messenger if possible, for those that don’t want to go through your website.