Social media is a great tool to be used for marketing purposes. So many businesses and individuals use social media sites, meaning you can reach a large audience instantly. Some companies create social media accounts but never do anything with them. If you actively want to start to market your business then you need to start interacting with your audience and giving them a reason to interact back with you.
Let’s take a look at Facebook, it is one if not the most popular social media site used by millions of people every day. Currently it is free to create a business profile and post to other members. So what do you post? You need to make sure that you are posting regularly but most importantly that what you are posting about is informative and relevant to your business or industry. People will want to follow you because they have an interest in the products or services you sell so make sure that each post reflects your business ethos and gives information that will be read and ideally shared.