Websites are often an integral part of a business and if a website goes offline for whatever reason it can have devastating consequences. Downtime of your website can not only damage your reputation but also result in significant losses in terms of sales or enquiries. For many businesses where Christmas is a busy period, this can be extremely detrimental.
When migrating your website to cloud hosting, downtime is no long a worry as server failure is non-existent. The virtual nature of cloud hosting means that is guarantees 100% uptime with a constantly high performance.
Its not only having your website up and running that is essential, it also needs to be fast. People will leave your website if they find that the site is taking to long to load or to respond. For cloud hosting users, load balancing maximises speed and capacity utilisation so that when the servers are busy (your site has more traffic) the load is distributed. With cloud hosting you do not need to worry about having your own physical server or about the security and safety of your server as your website is not all stored on one. This means should there be a fire or any other event, your hosting will still continue without the need of migration.