Marketing is very important to a business. It is almost impossible for a business to grow with little or no marketing. If you have only got a little budget then you need to think carefully about where you are going to invest it. You may decide to go down the social media route. Social media marketing can work really well for some businesses especially those that deal directly with the public. If you do not do the paid for ads then you will need to invest a lot of time into building up a community of followers. You can often build on this week on week by running competitions or giving people a reason to follow your page.
If you only have a little time to build up the traffic to your website then you may wish to invest in SEO (search engine optimisation). This can take a good few months to start working but overall can be one of the most cost-effective ways to do marketing.
Quick results can be achieved by running a pay per click campaign such as Google Adwords. This can be expensive but can help you get traffic to your site within a few hours. Finding the right keywords and ensuring the campaigns are set up is vital when trying to get the most out of your Adwords budget.