Startups or new businesses need well-designed websites if they are to succeed. After all, well-developed sites cater to the needs of your customers. Besides getting the overall user interface right, here are crucial website design tips for startups to consider:
Simplicity
A new company website should be designed with simplicity in mind. A simple design ensures that users can easily find whatever they are looking for. A complex or poorly designed site leads to a high bounce rate.
Choose domain wisely
A top level domain name (TLD) like .co.uk is highly recommended if your website is located in the UK. Search engines rank region-specific domain names higher than general domain names particularly if the sites are competing for same local keywords. If you live in Northampton, then startup websites Northampton can help you select an appropriate domain name, which can give your site advantage in the search engine results.
Site performance
Your startup website should be able to load quickly and correctly. Hosting your website on an experienced host will help eliminate slow loading. However, your site performance may be poor as a result of issues other than hosting, some of the issues that could affect a site performance include: Poorly written code, heavy graphics or images. Ensure that you hire a highly experienced designer or developer to handle your startup website; otherwise you will loose a majority of the audience who visit your site.
SEO Optimized
A startup should ensure that its website is highly optimized for the search engines. Search engines like Google boost the visibility of a website in the search engine result pages. SEO ensures that your startup gains the much needed traction in order to break even or turn into profitability
Call-to-Action
Your startup website should have a specific objective in mind. A call to action ensures that your visitors perform the desired action that you want them to. For example, a call to action can include signing up, buying from the site or simply filling in the contact form. A website without a call to action won’t gain traction required to turn your business profitable. If your website is struggling too convert visitors into loyal customers or followers, then look for Startup websites Northampton service to help you design a call to action strategy that highly converts.
Responsive design
Your startup website needs to be responsive to all screen resolutions. With more and more users increasingly accessing websites via mobile phones and gadgets like Ipads, the time to make your website responsive is now. Additionally, you can develop mobile applications to increase and ease interactions with your target audience.
Testing
Regular testing ensures that your website meets the needs of your audience. A/B testing, usability and multivariate testing are some of the things you can implement to your website, in order to ensure your users are getting served properly. Failure to test can lead to loss of website traffic. Startup websites Northampton can help you with a testing methodology for website, so that you increase value to your target audience.
Testimonials
Adding testimonials to your website greatly increase your credibility in the public domain. Ask for recommendation notes or testimonials from some of your customers, and then display their stories on your homepage.