If using social media to promote your business you need to think carefully about everything that you put on there. One of the main attractions of social media marketing is that it is instant, but this can also be detrimental to businesses who posts content without really thinking about it and the consequences it can have.
Below is a list of do’s and don’ts in social media marketing:
Do – fill your profile in as much as possible so that you make it more attractive for people to follow you on the social media sites.
Do – monitor any messages or comments that are made about your business and reply where necessary.
Do – share useful and interesting content on a regular basis.
Don’t – be tempted to buy likes and friends as this is very often more detrimental than helpful.
Don’t – bombard people with information that is not interesting to read or that does not offer them anything that may be useful.
Don’t – set up a social media profile but never post on there. People may be trying to contact you and if you do not respond in a timely manner then you may put them off.