Many marketing consultants will say that the ‘good old fashioned techniques’ are the best in terms of driving sales, and there is some validity in that. Old fashioned marketing tends to refer to direct customer communication. It used to only refer to letters and door knocking, yet today it can also be linked with email marketing and social media marketing, this is because... Read More
Web Marketing
Web Marketing
Web Marketing
Web Marketing
Web Marketing
Email Campaigns – What’s the point?
Many people see email marketing as an old and perhaps outdated method, but the fact is they’re wrong. It may not be as new as social media marketing, but the demand is still there and it’s bigger than it ever was before. People use email marketing for the same reasons as they did before; to engage with their audience, attract new visitors and build relationships. Social... Read More
Understanding Online Marketing
Businesses have realised the importance of internet marketing and are now taking it up with a storm. However, this process requires proper planning and implementation in order to achieve favourable results. Features of internet marketing It is best to know the essentials of something before getting in to it and online marketing is no different. Email marketing A business... Read More
What is Content Marketing?
There’s no doubt about the need for fresh, engaging and relevant content today, and it not just to benefit the performance of a website, it can be sued to attract customers, build relationships and improve sales. In short, content marketing is a marketing technique which involves creating and distributing relevant and valuable content to attract a target audience,... Read More
What can you Expect with a Pay Per Click Campaign?
A pay per click campaign is not always about fast results, quick sales, and ultimately a 100% guaranteed return on investment; it has to be thought through. If you’re new to pay per click, then you should always try and test your campaign. It is important to take a good look at your keywords, and see if they’re relevant, do they have good search frequencies? If so, then... Read More