If you have a website then you should think carefully about how and where you advertise. It is important not to keep chucking money after money on marketing avenues that simply do not work for you. If you are looking for quick results or are a relatively small company struggling to compete in the organic search results then you may consider Google Adwords.... Read More
Advertising your business using Google Adwords
Google Adwords is a form of online advertising. IT is also known as Pay per Click and it allows you to create adverts to promote your business on sites such as Google search engine results as well as their partner sites. These adverts can be designed to get people to call your business or visit your website by clicking on your advert. Once on your website you can then use CTA... Read More
Should networking be part of your marketing plan as a small business?
As a small business owner it can be hard to know what areas of marketing you should invest your budget in to get a good return on your investment. Networking is something that is often forgotten or dismissed far too easily. Networking meetings can often be quite informal met ups, or more formal sit down events where they have guest speakers. The idea of a networking group... Read More