Traffic to your website is very important, without any traffic your products or services would not be seen but it is very important to remember to check how well that traffic is converting. If you have a high number of visitors but low sales / enquiries, then you need to stop and look in to why this is happening before pumping more money into your marketing. This... Read More
Are you at risk of losing your data?
If you are in online marketing or have a business website and are keen to know how well certain aspects of your marketing are working, then you will probably use some sort of analytics package. Google Analytics is the main stats package used and it has a wealth of information within in. Google have recently announced that as of summer next year they are going to... Read More
Marketing for everyone no matter what size your business
Marketing is essential for all businesses regardless of the size of the company. No business can survive without a certain amount of marketing Although some companies may say that they do not have to market themselves, they probably are without even realising it. Even if they are getting business through word of mouth, it is still a form of advertising and marketing. If... Read More
Mobile app advertising
When it comes to marketing, mobile app advertising is a great avenue to explore. The majority of mobile phone owners have smart phones allowing them to download and update apps to their device. This might be gaming apps, social media apps or useful tool apps. Many apps are free, and the developers make a profit by including adverts within their app. If you are... Read More
Have you switched marketing companies?
There may come a time when you need to switch to a different marketing company. This could be for a number of reasons such as your current one is closing down, you are not happy with their service or you have been tempted to move by an offer the new company has on. If you do a fair amount of marketing then this is a decision that should not be taken lightly. You need to think... Read More